NIO
During NIO’s rebranding, we collaborated closely with their design team to create sleek and modern templates that streamlined the marketing team’s workflow, ensuring consistency and eliminating guesswork in their communication. This collaborative process not only drove impactful results but also influenced and refined the brand’s overall visual identity, reinforcing NIO’s position as a leader in innovation and effectively engaging their audience across platforms.
My role
Brand Experience Designer
Company
NIO Europe
Year
2023
How it started
We were asked to collaborate closely with NIO’s European market and global design team to create email and event marketing communication that balanced their design needs with sales objectives.
Results
This collaborative process not only drove impactful results but also helped curate and define their marketing communication. Additionally, we reviewed and reshaped their presence across other platforms, unifying their brand identity and driving higher audience engagement.