Porsche
A collaboration with Porsche's design team during their rebranding focused on designing and developing communication strategies for email marketing and event management. Together, we created visual materials that aligned with Porsche's updated brand identity, ensuring consistency and impact across all touchpoints. By combining strategic design with clear messaging, we boosted audience engagement and delivered seamless experiences for their events and campaigns.
My role
Brand Designer
Company
Porsche Global
Year
2022 - 2024
How it started
Porsche initially approached us to collaborate solely on the design of their email and event communication. However, as the partnership evolved, our work began to challenge and inspire their existing design approach.
Result
The designs we created not only met their immediate needs but also influenced their broader visual identity, leading to changes and additions in their own design system based on our concepts. This collaboration became a transformative process, elevating their communication strategy beyond its original scope.